Issue 04

Signals

In a world overflowing with information, attention has become one of the most valuable forms of judgment. This issue explores how founders learn to distinguish signal from noise — what to measure, what to ignore, and what still matters when everyone (and everything!) is competing for your attention.

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What's Inside
  • 12 articles, profiles, interviews, and worksheet, plus special extras.
  • Find stories like “If the devil’s in the details, the robots are too” (Elizabeth Barton); The (bird) sound of something different (Rachel Curry); “The world is an array of edits” (Keshav Chauhan); 
  • Featuring Vanessa Pham, Dan Shipper, Anjan Katta, and more
Mini Masthead
  • Editor in chief: Tamara Rahoumi
  • Art directors: Serena Eom (Kao) & June Shin
  • Cover photographer: Kyle Hovey
Specs
  • 120 pages
  • 7x9 in
  • Spinning wheel cover
  • Printed by Shapco Printing in Minnesota, USA.
  • Created, designed, and published by Mercury.
  • Copyright 2024.

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Details

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Issue 03

Details are the quiet architecture of ambition, the seams and edges that give shape to ideas. This issue turns to the choices — subtle, deliberate, or even unnoticed — that ultimately decide how work meets the world.

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Cycles

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Issue 02

Cycles are the rhythms behind company building, the patterns that punctuate and guide businesses. This issue explores the power of those loops — and the times when breaking free of them sparks something entirely new.

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Pivot

Pivot

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Issue 01

Pivots are a powerful, challenging tool that should be used wisely. This issue is dedicated to the best of those pivots — and all of those times you’ve heard old startup ideas and said: “They used to do what?”

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